FeedVisor–What does Amazon’s senior management think about repricing tools? This is a curious question on a hot topic, which affects many Amazon sellers, whether they use such repricing tools or their competition do.
Does Amazon know about these services? Do they mind merchants using them? The topic was touched on briefly in an interview with Amazon Vice President Tom Taylor. We bring the relevant quote from the interview; for the rest of the interview, touching on mobile payments, same-day deliver and other topics, we recommend you read the full interview.
Under the header Amazon Repricing Tools, Mr. Taylor is quoted:
“[S]ome merchants use repricing tools on Amazon to help them optimize their margins and to help win the Amazon Buy Box for increased sales. When asked if he had any tips for Amazon sellers on using repricing tools from third-party vendors, Taylor said, ‘I don’t. But I can tell you, customers like lower prices.’
“Amazon is aware of a lot of different tools that third-parties use to help price, he said. ‘Customers like low prices, selection and convenience, so where we can help sellers get a good low price, we’re trying to provide tools both directly and through these different types of service providers to do that.’”
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