November 30, 2012—Earlier this month, eBay unveiled a new selling tool for third-party sellers. This multi-variation tool allows eBay sellers to list an item with extra options such as size and color to their listing. For instance—Instead of having to make multiple listings for a pair of pants in different colors and sizes, this selling tool allows the seller to put all those features into one listing. This week however, eBay UK announced it would be reversing one vital part of this listing feature.
Before this feature, sellers would have to list multiple items on eBay in each specific color and size. If you had two red shirts, one in medium and one in large, you would have to create 2 listings and therefore pay 2 insertion fees. This caused a lot of frustration for sellers as they wanted the ability to display one composite image that showed all colors available to purchase.
eBay UK explained its decision to reverse the policy by saying, “In July we announced improvements to multi-variation listings, including tailoring which photo from the listing is displayed to buyers in search results. We’re aware that this is impacting sellers, as it affects generic searches as well as searches by colour.”
According to eBay UK’s announcement page, beginning December 5, eBay will resume the “shared picture” (images showing all colors) on search result pages for generic queries, across all categories. eBay has yet to respond whether the U.S will roll back the changes or not.