November 27, 2012—The Armageddon of shopping days known as Black Friday came and went, generating over a billion dollars in sales for ecommerce sellers. However, a vast amount of shopping traffic didn’t come from the traditional PC computer—it came from mobile devices. While this may be new to some, mobile-commerce is a booming business with more buyers than ever hopping on their smart phones and tablets to buy something online.
According to IBM’s Smarter Commerce initiative, online sales for Black Friday increased by 20.7 percent compared to last year’s numbers with 16 percent of online sales coming from mobile devices. Apple’s iPad generated the most traffic for mobile shopping with nearly 10 percent of all online buyers using the iPad to make purchases online. IBM also found the peak shopping time happened at 11:45 a.m EST with an average ecommerce per-order amount of $181.22.
“This year’s holiday shopper was hungry for great deals and retailers didn’t disappoint, rolling out compelling offers which consumers gobbled up on Thanksgiving straight through Black Friday,” said Jay Henderson, Strategy Director, IBM Smarter Commerce.
Although mobile-commerce helped boost Black Friday sales, social-media however, did not. Sites like Facebook and Twitter only generated .34 percent of all Black Friday online sales, a 35 percent decline from the previous year.