Appeagle.com–When you have over a billion people regularly logging on to your website you are bound to attract attention from online sellers looking to sell and market their goods. However, Facebook which should be an attractive platform for merchants is, historically speaking, not excelling in the world of eCommerce. Not for lack of trying either. The Gap, JC Penny, GameStop, Nordstrom – these are just a few of the major retailers that invested in a Facebook storefront and then pulled their Facebook stores within months due to unfavorable results. Yet while major retailers may have a hard time engaging the Facebook market, it appears that small businesses are managing to finding success.
According to Forrester retail analyst Sucharita Mulpuru, small businesses are doing quite well on Facebook. The companies that do the best, according to her statement to the New York Times, have less than $100,000 in annual revenue and possess fewer than ten employees.
She stated that a portion of these businesses are online sellers who supplementing the sales at their physical retail outlets, but a good portion were using Facebook to enhance their online and eBay sales.