December 14, 2012—eBay is a little upset these days. The online marketplace issued a press release earlier this week stating how they were surprised Kijiji, eBay’s Classified Group, had been left off Google’s Zeitgeist List of Most Searched in Retail 2012 given the fact Kijiji is Canada’s most-searched brand.
“Mistakes happen to everyone!” said Bart Molenda, Head of Marketing, Kijiji Canada. “But the numbers don’t lie; Kijiji is the clear leader amongst competitors in searches for online retail brands in Canada. We’re not calling for a recount, but we do hope that next time we get invited to the Zeitgeist.”
Zeitgeist is a list Google publishes annually that showcases the most searched terms. A list of Canada’s Google Zeitgeist List of Most Searched in Retail 2012 can be found online on the Google Canada website.
Compared to competitors, Kijiji is searched 2.7 times more than their closest competitor. Using Google’s own Trends analytics tools, eBay was clearly able to track Kijiji and their leading position as the most-searched retail site in Canada. Kijiji was able to provide a chart showing it was “several time more popular in what is otherwise a close horse race”