March 4, 2013—Like the Jeffersons, Etsy is movin’ on up. The online marketplace for vintage and handmade items has found its way into the swanky shops of Nordstrom, partnering with the upscale shop to feature Etsy vendors in their retail stores. After acquiring the Trunkt directory last year, the “Etsy & Nordstrom Present” collaboration is merely a calculated move to move into the wholesale business.
The collaboration between Nordstrom and Etsy will provide an opportunity for participating sellers to be featured in Nordstrom’s At Home department. The partnership will give Etsy sellers “a peek into what it takes to do wholesale with a major retailer.” The move, however, seems almost strategic as Etsy attempts to launch a separate platform for its upcoming wholesale business.
Etsy’s Vanessa Bertozzi explained that the forthcoming Etsy Wholesale marketplace will be “just the platform” where boutiques and other retailers can connect with individual artists’ brands – “so in those cases, there wouldn’t be Etsy hang-tags.” She explained, “The Nordstrom and west elm deals are co-co-co-branding with the three parties all involved. Etsy was very much the facilitator.”
Etsy Wholesale will be a brand new marketplace for sellers to source wholesale goods from retailers of all sizes including independent boutiques, museum stores and websites like West Elm, UcommonGoods and ModCloth. By Etsy launching a new platform for wholesale goods, it can offer sellers a way to scale their businesses and do a higher volume/revenue than on the main Etsy marketplace.
In the coming weeks, Etsy will launch an invitation-only Beta version of the Wholesale marketplace to test site features.
“Soon, our team will be migrating over a selection of Trunkt lifetime members and inviting selected vendors who are experienced in wholesale,” Bertozzi explained. “We’ll be proceeding carefully to make sure the site works smoothly and that we’ve properly seeded the marketplace with a diverse array of quality finished goods from independent creative businesses around the world.”
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