November 1, 2012—Strike a pose! eBay UK recently launched a new Multi-Variation Merger tool that will make selling apparel on eBay much, much, easier! Although eBay.com unveiled the feature early last year for practically all categories, they missed the most important one…fashion. Now UK sellers can list all the available choices for a product with one single insertion fee saving sellers time and money. This comes as great news for fashion sellers as they can now have one listing with variations of sizes and colors of that item.

To use the Multi-Variation Merger tool, UK sellers must select an individual listing to merge. The listing will ask you to review your item and make any necessary edits like colors or sizes. Once the review is finished, you can make your new multi-variation listing available to buyers instantly.  Rather than create new listings for each separate item, eBay UK sellers can use the Multi-Variation Merger tool to condense item details into one listing. Another added bonus of using this new feature is listings may actually appear higher in search results because of it!

Not only will this new feature be easier to use, but sellers using the Multi-Variation Merger tool can still keep their BestMatch scores associated with their most popular individual listings. This is great news for UK sellers whose items were not performing well as this new eBay tool increases visibility for their listings.

If you’re a UK seller and need help accessing this tool, please email us at Support@amazongenius.com