November 29, 2012–If you thought this year’s Black Friday was big for online shopping, think again. For the third straight year, Cyber Monday (November 26, 2012) had the largest online spending during the Thanksgiving shopping weekend. Cyber Monday topped the record books with over a billion dollars spent online, making it the largest online spending day in history.
According to ComScore, Cyber Monday racked in over $1.465 billion in online spending during the holiday weekend, up 17 percent from a year ago. Almost half of every U.S. dollar spent during Cyber Monday originated from work computers (47.1 percent), with the remainder of buyers purchasing from home computers (47.2 percent). So far this year in holiday shopping, over $16.4 billion has been spent online, revealing a 16 percent increase versus the same days last year.
ComScore chairman Gian Fulgoni said, “Despite some news reports suggesting that Cyber Monday might be declining in importance, the day has once again set an online spending record at nearly $1.5 billion. However, it is also clear that the holiday promotional period has begun even earlier this year, with strong online sales occurring on Thanksgiving Day and Black Friday. Now, we shall see the extent to which continuing and attractive retailer promotions are able to boost sales for the remainder of the week.”
How much online shopping did you do this year compared to retail shopping? Did you buy more on Thanksgiving, Black Friday or Cyber Monday?