September 10, 2012- Last week unveiled a cornucopia of new and innovative products at their Santa Monica, Calif Press Conference, as well as a bunch of new software features available for Amazon devices.

New Devices:

  • New Kindle e-reader called the Kindle Paperwhite. It has a high-
    definition, front-lit display and has much longer battery life. It’s available starting Oct. 1 for $119. The 3G version of the Paperwhite will be $179 and looks to make a major splash.
  • The original ad-supported Kindle at $69.
  • A new Kindle Fire with a lower price of $159. Kindle Fire HD, which will come in two models, 7-inch and 10-inch 8.9-inch. The Kindle Fire HD is equipped with Bluetooth, HDMI out, and dual stereo speakers from Dolby. The 7-inch 16GB Kindle Fire HD will cost $199, the 8.9-inch version $299, shipping Nov. 20.
  • Yet another Kindle Fire HD: this time with 4G LTE wireless connectivity. At 8.9 inches and 32 GB, it’ll cost the same as the entry-level iPad, $499.

Software Features:

  • Amazon’s X-Ray for Movies. You can find any actor’s filmography and information from tapping on any actor’s face in a movie or television show.
  • Kindle FreeTime— Allows parents to set time limits on how long their kids are allowed to play on the Kindle Fire per day.
  • Kindle Serials: readers buy once, receive author updated episodes automatically.
  • Whispersync– Allows gamers to save their progress on certain games across devices.
  • The LTE version’s baseline data plan starts at $50 per year, comes with 250MB of data per month and 20GB cloud storage.

The biggest wow factor of Amazon’s press conference wasn’t necessarily their new products and software features–It was the pricing. Amazon’s tablets are priced extraordinarily well, making it almost impossible to compete against. “We want to make money when people use our devices, not when they buy our devices,” Amazon’s CEO Jeff Bezos said during last week’s press conference.  “If someone buys hardware and never uses it, we don’t deserve to make money.”