December 6, 2012—First it was books. Then came electronics. Then their online marketplace for third-party sellers was created. Just recently wine was unveiled and now, it’s food. Amazon has recently launched their new service, Amazon Fresh, in the Seattle, Washington area, catering to grocery and restaurant deliveries.
Although the delivery area is limited to a select number for Seattle zip codes, Amazon Fresh is a grocery delivery service that can, and will, delivery fresh produce, dairy, and meats to you after you’ve ordered it online. The service also offers alcohol deliveries and if customers spend enough, they can qualify for free delivery. That’s great news for Seattle residents looking to wine and dine their partner without having to actually go out and dine.
The restaurants and grocery outlets Amazon Fresh works with is unique, as Amazon chose to work with brands that customers had specifically requested. Amazon Fresh wants customers to enjoy their favorite brand and restaurant food without the traveling and parking demands.
The way Amazon Fresh works is simple. If you’re purchasing groceries, Amazon Fresh will delivery. If you’re ordering from a restaurant, Amazon Fresh will delivery your restaurant items but with some assembly required. For example-If you order a steak or chicken plate, all of the ingredients will be delivered straight to your doorstep, however, you’ll have to prepare it yourself.
How do you feel about the idea of ordering groceries online? Would you use Amazon Fresh?